Deafening exhaust. Smell of burning rubber. Carnage on the track. People dropping 20Gs on tires, per weekend, just to pursue their “hobby”. More money than you can ever imagine. No, this isn’t about drifting.
This blog will chronicle the jubilation/thrills/exhilaration/utter shock/dismay as we crisscross this great land of ours (and the 51st state up north) going racing and representing our brand, Yokohama.
Most of all, you will get a real inside glimpse into the motorsports world, seen from our eyes. We will hold nothing back, as you will get a look at the obvious vs not-so-obvious sides of the business.
Please allow me to introduce some of the team members who will be contributing to this blog:
Hel Mut - Growing up, I thought I was fast. Then I went to the race track and I have been humbled ever since. With the “can’t beat them, join them” plan, I went to work at Yokohama and now handle the road racing side of the motorsports program.
Flatbill handles our time attack and off-road activities. Flatbill doesn’t strike you as a dirt sports guy but when he raised his hand to go “909”, I experienced the quintessential marketing guy’s dream: sheer “surprise and delight.”
Visor is our race engineer. He’s got seemingly a dozen college/grad school degrees on this stuff. He handles the techie stuff for our top professional teams to the most grassroots time attack teams. He is by far our best break dancer, and if we ever get into a b-boy battle with a rival tire manufacturer (it could happen), Sam is our leadoff man.
I am BossMan. Although I am ultimately responsible for our motorsports program, I am not much of a race fan. I approach managing this program mostly from a business perspective. If you gave me a choice between watching a USC football game versus an F1 race, the beloved Trojans will win 100% of the time. I do enjoy greatly, however, the ultra-high level of competition brought on by all race participants and I feed off that energy. I love it. It is absolutely a rush.
There will also be some other contributors throughout the season. Enjoy the ride.
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